National SEO and local SEO are both forms of search optimization, but they compete for very different real estate in Google’s results.
National SEO
National SEO targets keywords without a location modifier — “best CRM software,” for example — and competes against every business in the country offering that product or service.
Local SEO
Local SEO targets keywords tied to a place, competes in the Map Pack, and depends heavily on proximity, Google Business Profile signals, and local reviews rather than pure domain authority.
Which Businesses Need Which
Single-location service businesses (dentists, HVAC, salons) should prioritize local SEO. Multi-location chains or e-commerce brands often need both, with national SEO for the brand and local SEO for each location page.
Key Takeaway
If customers have to physically reach you, local SEO should come first. If you sell nationwide, add national SEO on top. Talk to us about a plan via our local SEO services.