Local SEO isn’t purely off-page — it’s a mix of both on-page and off-page tactics, with off-page work carrying slightly more weight for Map Pack rankings.
On-Page Local SEO
This includes your website’s title tags, location pages, NAP consistency, and schema markup — all things you control directly on your site.
Off-Page Local SEO
This covers your Google Business Profile, citations across directories, backlinks from local sites, and customer reviews — signals built outside your website.
Why Both Matter
Google cross-references on-page and off-page signals to verify your business is real, relevant, and trustworthy. Neglecting either side weakens the other.
Key Takeaway
Local SEO is on-page and off-page working together, not one or the other. See our local SEO services for a full-stack approach.