Google Local Services Ads: How They Work, What They Cost and Whether They're Worth It
Local Services Ads are Google's pay-per-lead ads for service businesses. They sit at the top of local searches, and you pay when a customer…
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Google Local Services Ads guides
How Google Local Services Ads work, which businesses can run them and what the Google Verified badge means. Written for owners deciding whether the ads are worth it.
Articles
Local Services Ads Categories: Is Your Business Eligible? (Full 2026 List)
Google Local Services Ads are only open to listed categories. The US list covers home services like plumbers and roofers, health care…
The Google Verified Badge Explained (and What Happened to Google Guaranteed)
The Google Verified badge is the single trust badge on Google Local Services Ads, shown on businesses that pass Google's screening and…
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