To edit Google Business Profile info, sign in to the account that manages the profile, open it and select Edit profile. That part’s easy. The frustrating part is what happens next: edits that sit on Pending for days, or come back Not approved with no clear reason. This guide covers both.
How to edit your Google Business Profile
On a computer or in a Google search:
- Sign in to the Google account linked to your Business Profile and go to your profile.
- Select Edit profile.
- Make your changes, then select Save.
In the Google Maps app:
- Open Google Maps and tap Business at the bottom right.
- Tap Edit profile.
- Make your changes, then tap Save.
If you don’t manage the profile, you can only suggest an edit, and Google decides whether to accept it. To get proper access, ask the owner to add you; see how to add a user to a Business Profile.
What happens after you save
Google reviews changes before they go live. Each edit has a status:
| Status | What it means |
|---|---|
| Pending | Still under review. Google says this usually takes about 10 minutes, but sometimes up to 30 days. |
| Accepted | The change is live on your profile. |
| Not approved | Google couldn’t confirm the change is accurate. You may be able to appeal. |
You can check the status of your edits from Google’s edit status tool, linked in its help center.
Why edits get rejected
Google’s short answer is that it can’t confirm the change is accurate. In practice, these are the edits most likely to struggle:
- Business name changes, especially ones that add keywords, locations or taglines. Google’s guidelines don’t allow unnecessary information in the name, and it can lead to suspension.
- Address changes. Google says that if you move after verification, you must verify again.
- Category changes that look like keywords. Google says not to use categories as keywords or to describe features, and to pick a specific category for your main business.
- Phone numbers Google can’t confirm. Google notes it can’t confirm every phone number and points you to the “Learn more” link on the edit’s task card to add information.
- Descriptions that break the rules: no URLs or HTML, a maximum of 750 characters, and focused on the business rather than promotions or prices.
What to do about a Pending edit
- Give it time. Up to 30 days is within Google’s stated range.
- Don’t keep resubmitting the same change. It doesn’t speed anything up.
- Make sure your website and other listings match the change, so there’s consistent evidence.
- Make one big change at a time, especially name, address and category.
What to do about a rejected edit
- Check the edit is true and follows the guidelines. If it adds keywords to your name, it won’t be approved, and shouldn’t be.
- Gather evidence: signage, business registration, a utility bill or a license showing the exact name or address.
- Appeal. Google’s appeal route depends on where you are. In the UK and EEA, rejected business information edits go through the Business Profile appeals tool. Everywhere else, you use the Contact us form in Google Business Profile Help.
If edits keep getting rejected and the profile is then suspended, see my guide on getting a suspended Google Business Profile reinstated.
When Google changes your info for you
Google can update profiles using information from users and automated checks. Google says it may even contact your verified phone number with automated calls, texts or WhatsApp messages to confirm details. To see what it’s collected, open Edit profile, then Collected info, which shows each piece of information with its source and date.
If something’s wrong, correct it on your profile and make sure your website says the same thing.
Edits worth making
Once the basics are right, keep your profile complete: the right categories, up-to-date hours, services, a clear description and good photos. If you’d rather have someone handle edits and appeals, that’s part of my local SEO service.
