Skip to content
Aaron Carmen

Siding Contractor SEO guide

SEO for Siding Contractors

A practical Siding Contractor SEO guide: how siding contractors get found on Google and in AI search, what to build, and where your marketing budget goes furthest.

Updated October 13, 2026

At a glance

Local Services Ads
Eligible
Google category: Siding services
Google search ads, avg cost per lead
$90.92
LocaliQ 2026, Home & Home Improvement
Typical job value
High
Marketing spend signal
High

Aaron's take

Siding buyers search by material. "Vinyl siding" gets around 90,500 searches a month in the US, fiber cement about 60,500, board and batten about 49,500 and James Hardie siding about 27,100. A siding company with one general page misses most of that.

The siding contractors who win online give each material its own page, with honest pros, cons and price ranges, and show finished homes so buyers can picture the result. Nine of the 10 most-reviewed siding contractors I checked also install windows, so if you do, pair the two. Searches peak in summer, but homeowners plan exterior projects in spring.

Aaron CarmenSenior WordPress Developer and SEO Specialist

Keywords

How homeowners search for siding contractors

Group your pages around how people actually search, from urgent problems to research before they choose.

Service

Materials

  • vinyl siding
  • fiber cement siding
  • board and batten siding
  • james hardie siding

Service

Repair and installation

  • siding repair
  • siding installation
  • siding replacement

Near me

Near me searches

  • siding contractors near me
  • replacement siding near me

Research

Cost questions

  • vinyl siding cost
  • siding cost
  • siding replacement cost

Search volumes: DataForSEO (Google Ads data), US, checked October 13, 2026. "Vinyl siding" gets about 90,500 searches a month, "fiber cement siding" about 60,500 and "board and batten siding" about 49,500.

Your website

Pages your website needs

In the order I would build them. Each page targets one group of searches.

  1. A page for each siding material

    Vinyl, fiber cement and board and batten each get tens of thousands of searches a month.

  2. Siding repair page

    About 12,100 searches a month. Repairs often lead to full replacements.

  3. Cost page

    Vinyl siding cost gets about 12,100 searches a month. Ranges by material and home size help buyers plan.

  4. Windows and siding page, if you do both

    Most top siding contractors also install windows. Combined projects are larger jobs.

  5. Gallery of finished homes

    Buyers want to see colours and styles on real houses. Label each with the material and colour.

  6. Storm damage page

    Siding is often damaged in storms. Explain inspections and insurance claims.

How I plan and build sites like this

Google Business Profile

Google Business Profile for siding contractors

Primary category
Siding contractor
Secondary categories
Window installation serviceGutter serviceRoofing contractorContractor

Categories checked on October 13, 2026

What to get right

  • Use Siding contractor as your primary category. Nine of the 10 most-reviewed US siding contractors I checked added Window installation service, and 5 added Gutter service and Roofing contractor.
  • Only add Roofing contractor or Gutter service if your crews do that work.
  • Upload photos of finished homes, with the material and colour in the description.
  • Ask for reviews once the job is complete and the crew has cleaned up.

Reviews

Reviews that matter for siding contractors

Where reviews count

  • Google
  • Houzz
  • Yelp
  • BBB
  • Best Pick Reports
  • Ask every customer, not only the happy ones, right after the job is done.
  • Send one short message with a direct link, so leaving a review takes a single tap.
  • Reply to every review, good or bad, calmly and specifically.
  • Never pay for reviews or offer anything in return. It breaks Google's rules.

Ads and SEO

Local Services Ads, Google Ads and SEO

Siding Contractors can advertise with Local Services Ads, the "Google Verified" ads that sit above everything else for many local searches. You pay per lead, not per click.

  • Google category: Siding services
  • The Google Verified badge is available for this category.
  • Pre-badge ads are available while verification is pending.
  • Booking leads are available.

Google is moving Local Services Ads into Performance Max with pay-per-lead goals, starting with a first US phase in August 2026.

Ads and SEO work best together. Ads buy leads while your organic and map rankings grow, and strong reviews and a complete Google Business Profile help both. As SEO brings in more leads for free, you can lower ad spend on the searches you already win.

For context, Google search ads in the Home & Home Improvement category average $90.92 per lead (LocaliQ, 2026). That is a search ads benchmark, not a Local Services Ads lead price.

Local Services Ads rules for the US, from Google Local Services Help, checked October 13, 2026.

Seasonality

When homeowners search

  1. Jan: Moderate
  2. Feb: Moderate
  3. Mar: High
  4. Apr: Peak
  5. May: Moderate
  6. Jun: High
  7. Jul: Peak
  8. Aug: Peak
  9. Sep: High
  10. Oct: Low
  11. Nov: Low
  12. Dec: Low
Relative search interest by month. Source: Google Trends, "siding replacement", US, past 5 years, via DataForSEO, checked October 13, 2026. Searches are highest from spring through August and lowest from October to December, about 1.5 times apart.

Structured data

Schema for siding contractors

Add this to your home page, filled in with your details, so search engines and AI tools know exactly what your business is, where it is and how to reach you. It uses the HomeAndConstructionBusiness type.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HomeAndConstructionBusiness",
  "name": "Your siding contractor name",
  "url": "https://www.example.com/",
  "telephone": "+1-555-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your city",
    "addressRegion": "ST",
    "postalCode": "00000",
    "addressCountry": "US"
  },
  "areaServed": "Your service area",
  "openingHours": "Mo-Fr 08:00-17:00",
  "sameAs": [
    "https://www.google.com/maps?cid=YOUR_CID",
    "https://www.facebook.com/yourpage"
  ]
}
</script>

Mistakes

Mistakes siding contractors make

  1. One "Siding" page

    Buyers search by material. Without a page for each, you miss most of the searches.

  2. Hiding prices

    Material choice is driven by cost. Ranges help buyers choose and bring in realistic leads.

  3. Not pairing windows and siding

    Most top siding contractors also install windows. Combined projects are bigger and more valuable.

  4. Photos without colours and materials

    Buyers want to picture the result. Label what they are looking at.

FAQ

Siding Contractor SEO questions

How do homeowners search for siding?

By material. In the US, "vinyl siding" gets about 90,500 searches a month, fiber cement about 60,500 and board and batten about 49,500. A page for each material, with pros, cons and costs, captures far more searches than a single siding page.

Should a siding contractor use Local Services Ads?

They can. Google lists Siding services as a Local Services Ads category in the US, with the Google Verified badge, pre-badge ads and booking leads. You pay per lead rather than per click, and the ads work best next to SEO, since good reviews lift both. Google says these ads are ranked on factors such as your distance from the customer, your reviews and how quickly you respond to leads.

Should siding contractors also promote windows?

If you install them, yes. Nine of the 10 most-reviewed US siding contractors I checked also list Window installation service on their Google profile. Homeowners often replace both at once, and combined projects are larger jobs. A combined windows and siding page also shows how you coordinate the two jobs.

Should siding contractors show prices?

Give ranges by material and home size, and explain what changes them, such as removal of old siding, trim and insulation. Vinyl siding cost gets about 12,100 searches a month in the US, and ranges help buyers choose between materials.

How much does SEO cost for a siding contractor?

There is no single price. The main factors are your local competition, the number of materials and towns you want to show up for, and how much your current site needs fixing. Monthly work suits most siding contractors, since rankings keep improving with new content and reviews. I give a fixed quote after reviewing your site and competitors.

Related

Related guides and services

  • Local SEO

    Google Business Profile, citations, reviews and location pages, so you show up in the map pack where buyers look first.

    Learn more about Local SEO

  • Web Design

    Clean, fast designs planned around how people search and buy. Built to convert, not just to win compliments.

    Learn more about Web Design

Contact

Get a quote for your siding contractor

Tell me about your business and your site. Say what you want to achieve and I'll reply within one business day with any questions, then a fixed quote.

  • Reply within one business day
  • No obligation, no hard sell
  • Form and email only, calls optional
What you need

Prefer email? hello@aaroncarmen.com

Sources

  1. LocaliQ: Search Advertising Benchmarks for Every Industry [2026 Data], checked October 13, 2026Google search ads averages (CPC and cost per lead). Not Local Services Ads lead prices.
  2. Google Local Services Help: Business screening and verification requirements (US categories), checked October 13, 2026US. Badge, pre-badge, booking-lead and state-limited category rules.
  3. Google Business Profile categories, checked in a live GBP dashboard, checked October 13, 2026
  4. Seasonality: Google Trends, "siding replacement", US, past 5 years, via DataForSEO, checked October 13, 2026. Searches are highest from spring through August and lowest from October to December, about 1.5 times apart.
  5. Keyword volumes (Cost questions): DataForSEO (Google Ads data), US, checked October 13, 2026. "Vinyl siding" gets about 90,500 searches a month, "fiber cement siding" about 60,500 and "board and batten siding" about 49,500.