WordPress vs Webflow is often framed as old versus modern. That misses what actually decides it for most businesses: how much content you publish, how many people edit it, and who keeps the site running. I priced the same site on both with today’s plans to show where the costs really come from.
The example site
One site, priced on both platforms:
- A business website of about 25 pages, plus a blog
- The owner and one marketer both edit content
- No online shop, no member logins
Prices were checked on Webflow’s own pricing page and Hostinger’s WordPress hosting page on October 19, 2026.
What each one costs per month
| Monthly cost | WordPress | Webflow (yearly) | Webflow (monthly) |
|---|---|---|---|
| Software or site plan | $0 | $25 (Premium) | $39 (Premium) |
| Hosting | $10.99 to $16.99 | Included | Included |
| Second person editing | $0 | $15 (Limited seat) | $19 (Limited seat) |
| Total | $10.99 to $16.99 | $40 | $58 |
Three things drive those numbers.
A blog needs Webflow’s Premium plan. Webflow’s Basic plan, at $15 a month billed yearly, has no CMS, so there’s nowhere to put blog posts. Premium adds the CMS from $25 a month billed yearly, or $39 billed monthly. Its price rises with bandwidth, and these figures are for the smallest tier.
Every extra editor on Webflow is a paid seat. The workspace owner gets one full seat. Anyone else who edits content needs a Limited seat, which Webflow describes as “Edit content or build pages with components”, at $15 a month billed yearly or $19 billed monthly. On WordPress, you add the marketer as a user with the Editor role, and that costs nothing.
WordPress hosting has an introductory price and a real one. Hostinger’s WordPress plans start from $2.49 a month on a 48-month term but renew at $10.99 to $25.99. I used the renewal prices, because that’s what you pay from year two.
So WordPress comes out about $23 to $47 a month cheaper for this site, and the gap grows with every extra person who edits.
What the price leaves out: upkeep
Webflow hosts and maintains the platform. There are no plugins or core files to update.
WordPress needs its core, theme and plugins updated, backups kept and the occasional conflict fixed. You can do it yourself if you’re comfortable with WordPress. If you pay someone instead, WordPress maintenance plans typically run from $30 to $100 a month for basic updates and backups, and $100 to $300 with developer time included. At the low end, the two platforms end up close. With a plan that includes developer time, Webflow is cheaper for a small site like this one.
Limits worth knowing before you choose Webflow
CMS items. Webflow’s Premium plan holds 20,000 CMS items across 40 collections. Every blog post, team member or office location counts as one item. That’s plenty for most business sites. It becomes a real ceiling for publishers, large directories and anyone planning thousands of location or product pages. The free Starter plan holds 50 items. WordPress has no fixed limit; how much it handles depends on your hosting.
Redirects. Webflow includes 301 redirects on any paid plan, but its help center recommends staying around 1,000 as best practice. That’s fine for most sites. It’s a problem if you’re moving a large site with thousands of old URLs. WordPress handles redirects through a plugin or server rules, with no set limit.
What a non-designer can edit
This is where the two feel most different day to day.
On Webflow, a designer builds the site and sets up components. Someone with a Limited seat can then edit content and build new pages from those components, without being able to break the design. For a marketing team that wants pages to stay on-brand, that’s a real strength. The trade is the per-seat cost, and that anything outside the components needs the designer.
On WordPress, what an editor can do depends on how the site is built. With the block editor or a page builder, editors can change text and images and add sections, and with the wrong setup they can also break layouts. WordPress roles control who does what: an Author publishes their own posts, an Editor manages everyone’s. A well-built WordPress site locks down the design and leaves editors the content, but that depends on whoever builds it.
SEO
Both platforms let you set page titles, meta descriptions, clean URLs and redirects, and both can produce fast sites. Neither ranks a site on its own. Content, links and how the site is structured decide most of it, and my guide to SEO-friendly web design covers what to get right at the start.
The practical differences are the limits above, and the tools. WordPress has a large choice of SEO plugins and no cap on content or redirects. Webflow builds the basics in and avoids plugin clutter, which keeps the site cleaner. If a WordPress site is slow, it’s usually fixable; see how to speed up a WordPress site.
Leaving later
With WordPress, the files and database are yours. You can move to any host and take everything with you.
Webflow can export your site’s code, but its help center says the export doesn’t include CMS content: blog posts and other collection items come out separately as CSV files. Moving off Webflow means exporting each collection, importing it into the new platform and setting up redirects.
Which one I’d pick
Webflow if a designer builds and looks after the site, your content will stay well under 20,000 items, and one or two people edit it. You pay more each month and never think about updates.
WordPress if:
- you publish a lot, or plan thousands of pages
- several people need to edit, because seats add up on Webflow
- you need plugins for bookings, memberships or a shop (WooCommerce vs Shopify covers the shop side)
- you want to own everything and move freely later
If you’re planning a new site and aren’t sure which way to go, that’s exactly the decision my web design work starts with. If you’re already on WordPress and want it built or looked after properly, see WordPress development.
