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Aaron Carmen

Outdoor Lighting SEO guide

SEO for Outdoor Lighting Companies

A practical Outdoor Lighting SEO guide: how outdoor lighting companies get found on Google and in AI search, what to build, and where your marketing budget goes furthest.

Updated October 13, 2026

At a glance

Local Services Ads
Not eligible
Google search ads, avg cost per lead
$90.92
LocaliQ 2026, Home & Home Improvement
Typical job value
Mid-range
Marketing spend signal
Low

Aaron's take

Outdoor lighting buyers are usually improving a home they already love, so they buy on looks and trust. "Outdoor lighting" gets about 60,500 searches a month in the US and "landscape lighting" about 33,100, and holiday lighting is a second market, with permanent Christmas lights at about 27,100 and Christmas light installation at about 22,200.

The outdoor lighting companies that win online show night-time photos of real installs, explain low-voltage LED systems and warranties plainly, offer a design consultation or night demo, and give a sense of price. Holiday lighting pages bring in a separate wave of customers in autumn. Six of the 9 most-reviewed landscape lighting companies I checked also list lighting contractor and lighting consultant on their profile.

Aaron CarmenSenior WordPress Developer and SEO Specialist

Keywords

How homeowners search for outdoor lighting companies

Group your pages around how people actually search, from urgent problems to research before they choose.

Service

Landscape lighting

  • landscape lighting
  • landscape lighting installation
  • led landscape lighting
  • low voltage lighting

Service

Holiday lighting

  • permanent christmas lights
  • christmas light installation

Near me

Near me searches

  • landscape lighting near me
  • outdoor lighting installation

Comparing options

Broader searches

  • outdoor lighting
  • landscape lighting cost

Search volumes: DataForSEO (Google Ads data), US, checked October 13, 2026. "Outdoor lighting" gets about 60,500 searches a month, "landscape lighting" about 33,100 and "permanent Christmas lights" about 27,100.

Your website

Pages your website needs

In the order I would build them. Each page targets one group of searches.

  1. Landscape lighting page

    Explain design, low-voltage LED systems and what to light.

  2. Night-time gallery

    Buyers choose on looks. Show real homes after dark.

  3. Holiday lighting page

    A separate market with its own searches in autumn.

  4. Design consultation page

    A night demo or consultation is an easy first step.

  5. Maintenance plans page

    Bulb checks and adjustments bring repeat business.

  6. Cost page

    Explain what affects price, such as the number of fixtures.

How I plan and build sites like this

Google Business Profile

Google Business Profile for outdoor lighting companies

Primary category
Landscape lighting designer
Secondary categories
Lighting contractorLighting consultantElectrician

Categories checked on October 13, 2026

What to get right

  • Use Landscape lighting designer as your primary category. Of the 9 most-reviewed US landscape lighting companies I checked, 6 added Lighting contractor and Lighting consultant, and 4 added Electrician.
  • Add Electrician only if you are licensed.
  • Post night-time photos of every install.
  • Post holiday lighting offers early in the autumn.

Reviews

Reviews that matter for outdoor lighting companies

Where reviews count

  • Google
  • Houzz
  • Yelp
  • Nextdoor
  • Ask every customer, not only the happy ones, right after the job is done.
  • Send one short message with a direct link, so leaving a review takes a single tap.
  • Reply to every review, good or bad, calmly and specifically.
  • Never pay for reviews or offer anything in return. It breaks Google's rules.

Ads and SEO

Local Services Ads, Google Ads and SEO

Outdoor Lighting Companies can't use Local Services Ads, so paid search means Google Ads. Ads bring leads within days but stop the moment you stop paying. SEO takes months to build, then keeps working. Most businesses run ads for the most valuable searches while SEO grows, then shift budget as organic rankings take over.

For context, Google search ads in the Home & Home Improvement category average $90.92 per lead (LocaliQ, 2026). That is a search ads benchmark, not a Local Services Ads lead price.

Seasonality

When homeowners search

  1. Jan: Low
  2. Feb: Moderate
  3. Mar: High
  4. Apr: Peak
  5. May: Peak
  6. Jun: High
  7. Jul: High
  8. Aug: High
  9. Sep: High
  10. Oct: High
  11. Nov: High
  12. Dec: Low
Relative search interest by month. Source: Google Trends, "landscape lighting", US, past 5 years, via DataForSEO, checked October 13, 2026. Searches peak in April and May and are lowest in December and January. The swing is about 1.6 times.

Structured data

Schema for outdoor lighting companies

Add this to your home page, filled in with your details, so search engines and AI tools know exactly what your business is, where it is and how to reach you. It uses the HomeAndConstructionBusiness type.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HomeAndConstructionBusiness",
  "name": "Your outdoor lighting company name",
  "url": "https://www.example.com/",
  "telephone": "+1-555-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your city",
    "addressRegion": "ST",
    "postalCode": "00000",
    "addressCountry": "US"
  },
  "areaServed": "Your service area",
  "openingHours": "Mo-Fr 08:00-17:00",
  "sameAs": [
    "https://www.google.com/maps?cid=YOUR_CID",
    "https://www.facebook.com/yourpage"
  ]
}
</script>

Mistakes

Mistakes outdoor lighting companies make

  1. Daytime photos only

    Lighting sells after dark. Show night photos.

  2. Ignoring holiday lighting

    It is a separate market with large searches.

  3. No price guidance

    Buyers want a sense of cost before booking a visit.

  4. No design step

    A consultation or night demo makes the decision easier.

FAQ

Outdoor Lighting SEO questions

How do homeowners search for outdoor lighting?

For the result they want and for holiday lighting. In the US, "outdoor lighting" gets about 60,500 searches a month, "landscape lighting" about 33,100 and "permanent Christmas lights" about 27,100. Night photos and clear pages for each service bring in the most buyers.

Can outdoor lighting companies use Local Services Ads?

No. Outdoor lighting is not on Google's US Local Services Ads list. Electrician is a category, so a licensed electrical contractor may appear there. Regular Google Ads are the paid option, while SEO, reviews and a complete Google Business Profile bring in customers without a cost per click, and keep working when ad budgets are paused.

Should outdoor lighting companies offer holiday lighting?

If you can, yes. Permanent Christmas lights and Christmas light installation together get around 49,000 searches a month in the US. Holiday lighting fills the quieter autumn months and introduces new customers who may later want landscape lighting. Taking down and storing lights after the season is another service clients value.

How important are night-time photos?

Very. Lighting is judged after dark, and daytime photos cannot show the result. A gallery of real homes at night, ideally with before and after shots, is the strongest sales tool an outdoor lighting company has, on both the website and the Google Business Profile.

How much does SEO cost for an outdoor lighting company?

That comes down to three things: the competition where you work, how many services and towns you want to target, and the state of your website today. For most outdoor lighting companies, a monthly arrangement works best, because local rankings build over time. I start by looking at your site and your rivals, then send a fixed quote.

Related

Related guides and services

  • Local SEO

    Google Business Profile, citations, reviews and location pages, so you show up in the map pack where buyers look first.

    Learn more about Local SEO

  • Web Design

    Clean, fast designs planned around how people search and buy. Built to convert, not just to win compliments.

    Learn more about Web Design

Contact

Get a quote for your outdoor lighting company

Tell me about your business and your site. Say what you want to achieve and I'll reply within one business day with any questions, then a fixed quote.

  • Reply within one business day
  • No obligation, no hard sell
  • Form and email only, calls optional
What you need

Prefer email? hello@aaroncarmen.com

Sources

  1. LocaliQ: Search Advertising Benchmarks for Every Industry [2026 Data], checked October 13, 2026Google search ads averages (CPC and cost per lead). Not Local Services Ads lead prices.
  2. Google Business Profile categories, checked in a live GBP dashboard, checked October 13, 2026
  3. Seasonality: Google Trends, "landscape lighting", US, past 5 years, via DataForSEO, checked October 13, 2026. Searches peak in April and May and are lowest in December and January. The swing is about 1.6 times.
  4. Keyword volumes (Broader searches): DataForSEO (Google Ads data), US, checked October 13, 2026. "Outdoor lighting" gets about 60,500 searches a month, "landscape lighting" about 33,100 and "permanent Christmas lights" about 27,100.